How to Make the Most of Your Listing

Photographs

Optimising your photos19

Today’s smartphones and digital cameras will take perfectly adequate photos. But if you have a friend who fancies themselves as a bit of a David Bailey, you could ask to borrow their camera (or even their skills!).

If you can get your hands on a proper camera, use a wide-lens to give the rooms a more spacious feel.

Take out clutter, personal items and keep it tidy. This allows the potential buyers to imagine themselves living in your property. It also makes the rooms look a whole lot bigger.

Choose your photos carefully. Think about which shots would paint the property in its best light.

Photos (particularly exteriors) are best taken on a bright sunny day.

 20

Choosing your lead photo

Ask yourself two questions when choosing your lead photo.

1.Will it get noticed?

2. Does it portray your property in its best light?

If your kitchen is brand new and shiny, then perhaps this would be the best photo to lead with. If it is slightly dated, then perhaps not.

Our advice would always be to go back to basics, think about your property’s key selling points.

The photos will automatically order themselves alphabetically.  So when you’re saving or naming them, make sure the main image you want for your listing is names something which will be the first alphabetically.

 

Description23

Ensure you include the following in your description;

  • Number of bedrooms
  • Number of bathrooms/ensuites
  • Parking arrangements (garage, driveway etc)
  • Size of garden/outside space
  • Whether the property is offered furnished/part furnished/unfurnished
  • Type of heating – gas/electric/storage heaters
  • Location/ proximity to local facilities – shops, bus routes/train
  • Double glazing
  • Security features, eg. Alarm
  • Type of cooking facilities  (gas/electric oven and/or hob)
  • Type of house (Detached/semi/terraced)
  • Design of house (bungalow/2 storey)
  • Available now/Available from…
  • School catchment (you should definitely include this in the key points if, for example, you have a family-sized home within the catchment of a good school)
  • Style of décor (contemporary/traditional etc)
  • Power shower (if applicable)
  • Layout, for example, multiple reception rooms, open plan etc
  • Original features, for example, fireplaces or doors
  • Fitted wardrobes

Drop in little adjectives, details, and emotive words. This really helps to bring a bland and dry summary to life. Take a look at the example below of how a boring description can be turned into an eye catching masterpiece!26

 

Before   

3 bed, furnished, bath/kitchen/diner/lounge.

GSC, DG. 10min to train station, shops/bars etc.

Available 31st May.

 After

This is a charming and spacious three-bedroom family home.27 Bathroom, WC, kitchen/diner, and family-sized lounge, all fully furnished & double glazed. 10 minute walk from local amenities: Tesco Express, Duke’s Head pub & London Charing X. In catchment area for a good school. Ideal for commuting. Available from 31st May 2015.

While it doesn’t need to be War & Peace, you should still put plenty of thought into how you write your full description.

Don’t be afraid to put some feeling into it. If this was your home, what did you love about it? If you’ve let it to tenants before – what did they say they loved about it?

In terms of content, your full description should read like an extended version of your summary and key features sections. Include anything you would have liked to include in the previous sections which may have been too long or detailed.

Read our “guide to completing your listing” for a step by step guide on how to complete your listing in no time.